It seems as though in recent years, Aldi Christmas decorations have lost some of their appeal. This may be due to new trends in theme and marketing. Before the trend took hold, companies such as Home Depot and Target were leaders in Christmas home decoration discounts. They offered hundreds of different themes to choose from and it was so easy to find just the right decoration for every home.
Now, many other retailers are taking a cutback on their Christmas decorations. Some of these retailers have replaced their displays with plastic wall decorations and others have decided not to display their displays at all. Why are they doing this? There are many factors involved.
Target is one of the largest retailers in the United States. Christmas decorations are one of their main focuses. In addition to targeting families with toys and gifts, Target also prides itself on offering discounts. In response to the economic downturn, Target realized that it was important to cut costs. They have followed through by selling more product at lower prices, even on their online retail website.
Home Depot had also suffered some financial hardship in the past year or two. They have reduced their home improvement centers and are now focusing on repairing their aging property. This has forced them to sell some of their non-essential items. When a company invests a lot of money into a particular area, it is understandable if they will reduce the number of items for sale. With the reduction in Home Depot Christmas decorations, you might be able to find a better deal elsewhere.
Home Depot is not the only place that you can find discount Christmas decorations. In fact, Target is not the only chain that is reducing their store decoration offerings. Other large retailers like Wal-Mart, K-Mart, and Lowe’s have all made similar moves. The question is, will consumers really find the discounts they are looking for? Will they pass the savings on to others?
There is no way to predict whether Target will remain the place to shop for discount decorations through the end of President Obama’s term in office. Some analysts believe that Target will become another Wal-Mart, or perhaps Costco. Costco is an excellent place to shop for items in bulk, and the prices are often very good. Some Costco customers have turned to their local Target store when they need to purchase certain items, such as cleaning supplies. Target may pick up where they left off, and the Home Depot theme will likely continue, as smaller retailers follow suit.
If you are a retailer, do you feel as though your business is being hurt because of the Home Depot shutdown? Would you welcome a Home Depot competitor? Do you think the Home Depot move was simply a cash grab by the owner? Do you see where this could go?
We often talk about competition when a big corporation closes a store. In this case, it appears that a small retailer took advantage of a huge corporation’s downfall. Home Depot did not want to be left in the dark and gave away its merchandise. They negotiated with other large retailers and received fair market value for what they had to give. A lot of businesses have been impacted by the Home Depot shutdown, but will they be replaced by new stores with lower prices? It is possible, and it would not be surprising to see multiple stores of all sizes pop up in the area.
Why do we think the trend will continue? Even though the Home Depot is gone, consumers are still shopping for decorations. The Christmas season is a busy time of the year. Many people have jobs, debts, and family to focus on before wrapping their gifts and including them in their Christmas lists. A lot of people are just trying to get through the holiday season, so they are unlikely to pass up the opportunity to shop for decorations.
Another reason for the success of the Aldi Christmas decorations is the wide range of themes and designs. There are hundreds of options for decorations that come in every shape, size, and color imaginable. You can get plastic snowmen, reindeer, Santa’s Grotto, and even angels and crosses. There is something for every type of home decor theme you can imagine.
Do not be surprised if you are expected to bring your own decorations. Some stores will even help you set up your display if that is what you desire. However, most of the displays will be provided free of charge. Just because it costs less to order than to buy does not mean you have to spend a fortune to do it. Aldi Christmas decorations are a perfect way to create your own unique theme at a reasonable price.